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Privacy Policy

Last updated: 29 May 2026

We keep this simple and honest, because that is the kind of operation we run. When you buy the Why Dieting Is Making You FAT eBook, a small amount of information changes hands. Here is exactly what we collect, why, and what we do with it.

What we collect

The only personal information we receive is your email address, provided to us automatically when you complete your purchase through Stripe. We do not ask you to create an account, fill in a profile, or provide any other personal details. Your name, phone number, and postal address are handled solely by Stripe during payment processing and are never passed to us.

How we use it

Your email address is used for exactly one purpose: to send you a thank-you message containing your personal download link for the eBook. That is it. We send one email. We do not add you to a mailing list, we do not send follow-up sequences, and we do not use your address for marketing of any kind.

The download link in that email is tied to your specific purchase. It lets you retrieve your copy of the eBook at any time. We retain your email address only as long as necessary to honour that promise.

Payment processing

Payments are processed by Stripe, a world-class payment infrastructure provider used by millions of businesses. When you click “Buy Now” and enter your card details, that information goes directly to Stripe over an encrypted connection. Your card number, expiry date, and security code are never seen or stored by us. Stripe's own privacy practices are governed by the Stripe Privacy Policy.

Third-party sharing

We do not sell, rent, trade, or share your personal information with any third party, except in the two narrow cases already described: Stripe processes your payment, and our email delivery provider sends the transactional email containing your download link. Both operate under their own privacy policies and data processing agreements. No advertisers, data brokers, analytics platforms, or social networks receive your information.

Cookies and tracking

This site does not use advertising cookies, tracking pixels, or behavioural analytics tools. We do not follow you around the internet. The only technical data we process is what is strictly necessary for the site to function and for Stripe to detect fraud on your behalf.

Your rights

You have the right to know what personal data we hold about you, to correct it, and to request that we delete it. If you would like us to remove your email address from our records, simply get in touch. We will action your request promptly and confirm when it is done.

To make a request, contact us at the email address associated with the domain fatisfat.com. We aim to respond within seven days.

This policy may be updated from time to time to reflect changes in how we operate or in applicable law. If anything material changes, we will update the date at the top of this page. The current version always lives at fatisfat.com/privacy.